Media Manager
Posting Country: Tanzania, United Republic of
Full Time / Part Time: Full Time
Contract Type: Permanent
SUMMARY:
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done
With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.
Role Purpose
To leverage all media channels and driving media presence across all media in the most creative and cost-effective manner.
To manage all traditional media channels including digital and outdoor.
To analyse consumer centric communication & media solutions, from insights generation all the way down to execution and campaign optimization.
To ensure all campaigns are executed as per the strategy and set objectives.
The Media Manager focusses on activities that develop and deliver effective Vodacom communications in line with the Brand strategy, promote and maintain the Brand image, manage the the Marketing Communications and media plans in order to support commercial priorities to include driving target achievement and increasing Brand value.
Key Accountabilities
- > Develop and execute Media strategy, working with other departments and respective agencies.
- > Create business marketing cases and historical data with best practices
- > Manage and interprets consumer, brand and media data required to create a total media/channel strategy solution
- > Drive execution of channel ideas per segment, furthering brand engagement and conversations with consumers.
- > Driving identified business KPIs supporting the overall business and brand and products objectives.
- > Knowledge sharing with team on latest media trends.
- > Support development of brand media engagement ideas, specifically provide and use local consumer / media insights. Integrate and execute these media ideas across communication platforms.
- > Measure the effectiveness of media investment and optimise the brand communication/ engagement/ conversation based on insights from data analytics.
- > Control each media campaign on daily level with ongoing optimization
- > Develop and implement speedy monitoring solutions to measure and track effectiveness of media channels, with emphasis on “real time” campaign management.
- > Developing clout with external partners to understand the market dynamics and seek more insights
- > Manage and oversee day-to-day and operational relationships internal and external.
- > Find and implement new marketing tools and strategies into campaigns
- > Plan media campaign for each segments
QUALIFICATIONS
- > Comfortable working with numbers, metrics and spreadsheets.
- > Bachelor in Marketing, Business Administration, PR or other
- > Deep brand & understanding of consumer behaviour and how they engage with different media and brands.
- > Creativity & analytical thinking
Relevant Experience
- 3 – 5 years (Minimum Experience – Client / Media Agency)
- Hands on experience in media planning and management including financial budget control
- Previous experience in telecommunications, Media houses
Skills
- > Media Planning
- > PR and Sponsorship
- > Brand Management
Commitment from Vodacom
Vodacom is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognized, developed and rewarded.
We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences
At Vodacom you will have access to our excellent flexible benefits programme that you would expect from any global company.
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