Job Opportunities Are Vacant For The VODACOM Plc At M-Pesa Marketing Executive In Dar es salaam(TANZANIA)

M-Pesa Marketing Executive

Dar es salaam, Tanzania, United Republic Of

Details:

At Vodacom, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

Role purpose:

Working with the Marketing Manager to deliver M-commerce revenue and customer KPIs through executing Marketing initiatives for M-Pesa consumers, Businesses, and strategic partners.

Work with all departments to ensure products and service delivery for new and existing customers and businesses in the M-Pesa portfolio by designing, managing and executing the right mix of the go to Market roadmap.

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Key accountabilities

> Product & campaign launches. Manage plans & execution of M-Pesa launch and press events to deliver M-Commerce go to market for new products, campaigns or strategic partnerships.
> Trade marketing & POS Management. POS planning, Production & deployment for products and campaigns with go to market teams to achieve maximum visibility for the M-Pesa brand across all touchpoints.
> Media & PR. Execute, analyse and monitor media plans for various M-Pesa campaigns for ATL media, Digital and OOH. Monitor media placements and compliance reports and track Return on investment in line with M-Pesa KPIs.
> Communication development. Brief & manage development of communications M-Pesa campaigns, products, services, enhancements, events, partnerships and collateral by working closely with creative agencies in alignment with internal stakeholders.
> Events, sponsorships and activations. Manage rollout of M-Pesa events, sponsorships and on-ground activations by overseeing the end to end planning, execution and post event evaluations.

Core competencies, knowledge and experience

> Excellent communication skills
> Able to challenge the status quo
> Strong stakeholder management skills
> Excellent analytical and logical reasoning skills translated from consumer insights
> Ability to anticipate customer, competitor and market dynamics

Must have technical/professional qualifications:

> Bachelor degree in Business Administration, Marketing or its equivalent.
> Strong analytical skills and business acumen.
> 3-5-year relevant experience in Telecoms Marketing, Mobile Financial Services Marketing, brand or account management role.
> Build and maintain relationship with key stakeholders in the value chain.
> Project management knowledge and experience would be advantageous.

Job Responsibility

> Supports the team to deliver activities related to the implementation of a range of strategic Brand, Marketing Communications and identity programmes across all channels, audiences and segments, which may be in conjunction with other Brand teams;
> Uses communication skills to work effectively with internal audiences and external agencies or partners to ensure understanding of the Brand identity, interpretation and creative expression challenging interpretation where required;
> Performs other job-related duties or tasks defined by the supervisor or resulting from assigned agendas.
> Supports collaboration with creative and brand communications vendors to develop ongoing briefs
> May deliver tasks to support with sponsorship deals, (e.g. managing ongoing rights, contractual and activation elements);
> Demonstrates a good understanding of Marketing Communications and Brand procedures and concepts through extensive practical experience and advices on the correct execution of Brand positioning, identity development and campaign approval plans;
> May deliver ad-hoc campaigns (e.g. across consumer segments) and work with campaign teams to ensure consistency between all Brand / tactical advertising campaigns in terms of message and delivery;

Skills

> Media Planning
> Brand Management
> PR and Sponsorship
> Biddable Media

Commitment from Vodacom

Vodacom is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognized, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences – we are not only multinational but multicultural too.

At Vodacom you will have access to our excellent flexible benefits programme that you would expect from any global company..

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